Let WPCarely take care of your WordPress site—updates, backups, and fresh blog posts included.

Learn more →
Dashboard

    Unsubscribing

    To comply with the CAN-SPAM act and other anti-spamming laws, Noptin allows you to add the [[unsubscribe_url]] merge tag to your emails to give your subscribers a way to unsubscribe from your newsletter.

    This is added by default to your newsletter’s footer text.

    Default email footer text

    You can, however, add it anywhere in the emails you send.

    unsubscribe button in email

    Customizing your newsletter unsubscription page

    You can change the message shown to a subscriber or redirect them to a completely different page (or website).

    To do this:-

    1. First, open the Noptin settings page by clicking on Noptin > Settings in your WordPress admin dashboard.
    2. Next, click on “Messages” to open the general settings tab.

    You can either change the subscription message…

    change newsletter unsubscription message

    … or set a URL to redirect people who unsubscribe from the newsletter.

    redirect after unsubscription

    That way, you can display a survey asking those subscribers why they unsubscribed from your newsletter.

    newsletter unsubscription survey

    How to automatically delete subscribers after they unsubscribe from your newsletter

    You can use automation rules to delete subscribers after they unsubscribe from your newsletter.

    To do this:-

    First, click on Noptin > Automation Rules > Add New to create a new automation rule.

    Create a new automation rule

    Next, select “Subscriber > Unsubscribed” as the trigger and “Subscriber > Delete” as the action then click on the Continue button.

    delete subscriber after they unsubscribe from newsletter

    Noptin will open the automation rule’s edit page.

    TIP:

    You can use conditional logic to conditionally run the automation rule.

    Remember to save the automation rule after you’re done.

    Giving unsubscribers an option to resubscribe

    Someone might click on the newsletter unsubscription link by mistake.

    Luckily, Noptin offers a re-subscription link via the “[[resubscribe_url]]” merge tag.

    You can use this tag in your unsubscription success messages and emails.

    noptin resubscribe url

    NOTE:

    This merge tag will not work if you have enabled the “Delete subscribers” option in the previous option

    Related Guides

    • Bounce Handling

      How to automatically delete subscribers who bounce or report your emails as SPAM

      Read More

    • Sync Subscribers

      Have you ever wished you had several newsletter sign-up forms on different websites that all collected subscribers into a single newsletter list? This guide shows you how to do that. Step 1: Create a listener on the master site. Open one of the sites and then create an automation rule that listens to incoming webhooks…

      Read More

    • Custom Fields

      One of the most powerful features of Noptin is its support for custom fields. You can use custom fields to store more information about your subscribers (such as their phone numbers and birthdays). This guide shows you how to create and edit custom fields. Creating Custom Fields To create a new custom field:- First, visit…

      Read More

    • Importing Subscribers

      Learn how to import subscribers from another system into Noptin.

      Read More

    • Subscriber Lists

      Subscriber lists allow you to categorize your subscribers, similarly to how you use normal categories in WordPress. You can set lists in such a way that subscribers can only be on a single list at a time or multiple lists at the same time. Unlike tags, subscribers can select their own lists either on the…

      Read More

    • Tagging Subscribers

      Learn how to manually or automatically tag or untag subscribers based on how they signed-up and the actions they take on your site. You can then filter email recipients by tags

      Read More

    • Double Opt-in

      This guide shows you how to enable double opt-in and how to edit the double opt-in email. Double opt-in means that subscribers will not receive any marketing emails unless they confirm their email addresses.

      Read More

    • How to block newsletter subscribers

      Blocked subscribers are permanently excluded from your list—they won’t receive emails, and they can’t be re-added through forms, imports, or integrations.

      Read More

    • Welcome New Subscribers

      74% of your subscribers expect a welcome email after they sign up for your email list. Invespcro A welcome email is the first email that you send to your subscribers after they sign up for your email list. To set up a welcome email:- First, click on Noptin > Email Campaigns > Automated Emails to…

      Read More

    • Bulk-delete newsletter subscribers

      Noptin allows you to bulk delete your newsletter subscribers. You can delete all your subscribers or filter them by:- This is useful, for example, if you have a comma-separated list of bounced emails and need to bulk-delete all of them. To do this:- First, open your admin dashboard and then click on Noptin > Email…

      Read More

    • Automatically delete non-confirmed subscribers

      If you’ve enabled double opt-in, you can set up an automation rule that automatically deletes any subscriber who does not confirm their email address after a certain period. To do this:- First, open your admin dashboard and then click on Noptin > Automation Rules to open the automation rules overview page. Next, click the “Add…

      Read More

    • Exporting Subscribers

      How to download your subscribers or only a segment of your subscribers.

      Read More

    • Hiding Forms From Existing Subscribers

      It’s annoying when you keep displaying newsletter subscription forms to your existing email subscribers. To hide the forms from existing subscribers:- Open the Noptin settings page and toggle the “Hide From Subscribers” switch. That’s all! Your existing email subscribers will no longer see any subscription forms, checkboxes, or popups. However, subscribers that you imported from…

      Read More

    • Notify the site admin when there’s a new subscriber

      This guide shows you how to notify the site admin whenever there’s a new subscriber. We’ll use automation rules to achieve this.

      Read More

    • Manage Subscription Preferences

      Create a manage preferences form where subscribers can unsubscribe (or resubscribe) from your newsletter or update their subscription details.

      Read More

    • Collecting Secondary Email Addresses

      It is possible to let your subscribers add a secondary email address and send newsletters to both email addresses. To do this, First, create a custom field for the secondary email as shown below:- Next, add the following PHP code snippet to your site.

      Read More

    • How to Retrieve and Restore Your Subscribers from a cPanel Backup

      We recommend that you export your subscribers before installing a major update. This way, you can always re-import the subscribers if anything goes wrong. This tutorial shows you a workaround you can use to import your subscribers in case you forgot to export your subscribers. Step 1: Access cPanel and Open phpMyAdmin Step 2: Locate…

      Read More

    9 responses to “Unsubscribing”

    1. Jeff

      How is the unsubcribe link generated? I want to send emails from external mailing and include unsubsciption link for each email? How can I generate unsubscription link ?
      Thanks

      Reply
      1. Brian Mutende

        get_noptin_action_url( ‘unsubscribe’, $subscriber->confirm_key );

        Reply
    2. Jeff

      Thanks for this response. I was ablo to track at some level but I couldnt figure out the decoding, is it appying rawurlencode() function to encode and rawurldecode() to decode? What is the encoding/decoding algorithm?

      Reply
      1. Brian Mutende

        We use openssl_encrypt to stop anyone from guessing the URL. https://github.com/hizzle-co/noptin/blob/6b8c83d75a9cd0ddd645ace42ee0722ea482efbd/includes/functions.php#L1413

        I would suggest you use the [[unsubscribe_url]] merge tag then copy-paste the email and send it through Noptin as a RAW HTML email. That way, no template will get applied and you’ll still be able to use your external system.

        If that’s not possible, I would suggest you implement your own unsubscription mechanism. You can call unsubscribe_noptin_subscriber( $email_address ) to unsubscribe a contact.

        Reply
        1. Jeff

          thanks Brian, thats great, thanks for the tip.

          Reply
    3. Cemal Ekin

      Is it possible to make the unsubscribing process a double opt-in one where the subscriber receives a confirmation e-mail and clicks on a link to complete the process?

      Thank you,

      Cemal Ekin

      Reply
      1. Brian Mutende

        Yes,

        1. Create a custom unsubscribe page the same way you create other WordPress pages.
        2. Add a link to the page in your emails instead of using the [[unsubscribe_url]] merge tag.
        3. Create a link click automation rule that sends an email to users who click on the URL to your unsubscribe page.
        4. Ensure the automation rule’s email has an [[unsubscribe_url]] merge tag that users can click to unsubscribe.

        I’ll create a video demo soon.

        Reply
        1. Cemal Ekin

          Thank you, I will try! I will also see how I can handle the unsubscribed entries manually.

          Reply
    4. Cemal Ekin

      I tried creating that conditional logic page. It looks like the image below. Is that what it is supposed to look like with conditions and merge fields? My next question will be how do I pass this form to the subscriber in an e-mail so that they can click on the unsubscribe link?

      https://www.dropbox.com/scl/fi/9eaki25ok5gs1sunc103k/noptin-screen2.jpg?rlkey=bx7somh3k2c88ds80r42a6jlq&dl=0

      Reply

    Leave a Reply

    Your email address will not be published. Required fields are marked *