To comply with the CAN-SPAM act and other anti-spamming laws, Noptin allows you to add the [[unsubscribe_url]] merge tag to your emails to give your subscribers a way to unsubscribe from your newsletter.

This is added by default to your newsletter’s permission reminder.

sample permission reminder

You can, however, add it anywhere in the emails you send.

Customizing your Newsletter Unsubscribe Page Customizing your Newsletter Unsubscribe Page

You can change the message shown to a subscriber or redirect them to a completely different page (or website).

To do this:-

  1. First, open the Noptin settings page by clicking on Noptin > Settings in your WordPress admin dashboard.
  2. Next, click on “Messages” to open the general settings tab.

You can either change the subscription message…

change newsletter unsubscription message

… or set a URL to redirect people who unsubscribe from the newsletter.

redirect after unsubscription

That way, you can display a survey asking those subscribers why they unsubscribed from your newsletter.

newsletter unsubscription survey

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Deleting Subscribers after they Unsubscribe Deleting Subscribers after they Unsubscribe

Noptin allows you to delete subscribers after they unsubscribe from your newsletter.

To enable this:-

  • First, open the Noptin settings page by clicking on Noptin > Settings in your WordPress admin dashboard.
  • Next, click on “General” to open the general settings tab.
    General Noptin Settings Tab
  • Finally, locate the Delete on Unsubscribe checkbox and check it to enable the feature
delete subscribers after they unsubscribe from your newsletter

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Giving Customers an Option to Resubscribe Giving Customers an Option to Resubscribe

Someone might click on the newsletter unsubscription link by mistake. Luckily, Noptin offers a re-subscription link via the “[[resubscribe_url]]” tag. This tag can be used in your unsubscription success message as well as your emails.

This merge tag will not work if you have enabled the “Delete subscribers” option in the previous option.

 

User Contributed Notes