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Email and CRM

Connect ActiveCampaign to WordPress

Send people from your WordPress site to ActiveCampaign. Choose what adds or updates a contact, then match the details you want to send.

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ActiveCampaignActiveCampaignNoptinNoptin
Noptin is installed on 15,000+ websitesSee what users say

How it works

Send WordPress contacts to ActiveCampaign

01

Connect your account

Connect ActiveCampaign to Noptin using the details requested in its settings.

02

Choose what happens

Add, update, tag, remove, or unsubscribe a contact when the connection supports it.

03

Choose the details

Add an email address and any other required details. Pick a list, audience, or tag when needed.

More ways to use it

What ActiveCampaign provides

Automatically Add or Update ActiveCampaign Contacts

Turn WordPress signups, user registrations, and form submissions into ActiveCampaign contacts. Create new records or update existing ones automatically, without manual imports.

Organize Contacts with ActiveCampaign Tags

Keep your contacts organized by interests, signup sources, or website activity using ActiveCampaign tags, making it easier to manage different audiences.

Automatically Remove Contact Tags

Remove outdated tags from ActiveCampaign contacts based on their WordPress activity. Keep your contact records accurate without manually updating tags.

Trigger WordPress Automations from ActiveCampaign Events

Run automated WordPress workflows when supported events occur in ActiveCampaign. Turn contact activity into actions on your website without manual intervention.

Send ActiveCampaign Email Campaigns from WordPress

Create and send newsletters and email campaigns to your ActiveCampaign contacts directly from WordPress. No switching platforms or exporting contact lists.

Automatically Send WordPress Post Notifications

Notify your ActiveCampaign contacts whenever you publish a new WordPress post. Automatically deliver email updates that bring readers back to your website.

Send Scheduled WordPress Post Digests

Turn your latest WordPress posts into daily, weekly, or monthly email roundups. Automatically deliver fresh content to your ActiveCampaign contacts.

What you can automate

Manage ActiveCampaign contacts

List

Add contacts to a list or remove them from it.

Tag

Apply a tag to contacts or remove it.

Automation

Add contacts to an automation or remove them from it.

Available in Noptin

ActiveCampaign events and actions

Webhooks

12 events

View events
  • When a contact is added in ActiveCampaign
  • When a contact unsubscribes in ActiveCampaign
  • When a contact is updated in ActiveCampaign
  • When a note is added to an ActiveCampaign contact
  • When a tag is added to an ActiveCampaign contact
  • When a tag is removed from an ActiveCampaign contact
  • When a contact opens an ActiveCampaign campaign
  • When a contact clicks a link in an ActiveCampaign campaign
  • When a contact replies to an ActiveCampaign campaign
  • When a contact forwards an ActiveCampaign campaign through its forward link
  • When a contact shares an ActiveCampaign campaign
  • When an ActiveCampaign campaign email to a contact bounces

Contacts

1 action

  • Create or update a contact in ActiveCampaign

Lists

2 actions

View actions
  • Add a contact to a List in ActiveCampaign
  • Remove a contact from a List in ActiveCampaign

Tags

2 actions

View actions
  • Tag a contact in ActiveCampaign
  • Remove a Tag from a contact in ActiveCampaign

Automations

2 actions

View actions
  • Add a contact to an Automation in ActiveCampaign
  • Remove a contact from an Automation in ActiveCampaign

Explore connections

Ways to connect ActiveCampaign with WordPress

Account-specific choices

Which ActiveCampaign fields can you use?

Lists, tags, and custom fields depend on the connected ActiveCampaign account and the audience selected.

Automations

Example automations

These are examples. Available fields depend on the event and the choices on your site or connected account.

Unsubscribe a Noptin subscriber when they unsubscribe in ActiveCampaign

  1. ActiveCampaignWhen a contact unsubscribes in ActiveCampaign
  2. NoptinUnsubscribe a subscriber.

Create an automation rule using ActiveCampaign → Contact unsubscribed, and configure the service to send that event to the rule’s webhook URL. Use the event email to identify the Noptin subscriber. Select Subscriber → Unsubscribe; this affects the Noptin subscriber, not just one remote list.

Create or update a Noptin subscriber from a new ActiveCampaign contact

  1. ActiveCampaignWhen a contact is added in ActiveCampaign
  2. NoptinCreate or update a subscriber.

Create an automation rule using ActiveCampaign → Contact added, and configure the service to send that event to the rule’s webhook URL. Use the event email to identify the Noptin subscriber. Select Subscriber → Create or Update and map the email address. Choose the subscriber status explicitly and follow your site’s consent process before subscribing them.

Add a contact to an Automation in ActiveCampaign when an event is deleted

  1. Modern Events CalendarWhen an event is deleted
  2. ActiveCampaignAdd a contact to an Automation in ActiveCampaign

Tag a contact in ActiveCampaign when an EDD payment is complete

  1. Easy Digital DownloadsWhen an EDD payment is complete
  2. ActiveCampaignTag a contact in ActiveCampaign

Choose the tag in the action settings. Turn on the create-new-contact option if the contact does not exist yet.

Add a contact to a List in ActiveCampaign when someone replies to someone else's comment

  1. WordPress CommentsWhen someone replies to someone else's comment
  2. ActiveCampaignAdd a contact to a List in ActiveCampaign

Create or update a contact in ActiveCampaign when a closed Fluent Support ticket is reopened

  1. Fluent SupportWhen a closed Fluent Support ticket is reopened.
  2. ActiveCampaignCreate or update a contact in ActiveCampaign

Create or update a contact in ActiveCampaign when a specific Gravity Forms form is submitted

  1. Gravity FormsWhen a specific Gravity Forms form is submitted.
  2. ActiveCampaignCreate or update a contact in ActiveCampaign

Create or update a contact in ActiveCampaign when a recipe is deleted

  1. WP Recipe MakerWhen a recipe is deleted
  2. ActiveCampaignCreate or update a contact in ActiveCampaign

Create or update a contact in ActiveCampaign when a specific Formidable Forms form is submitted

  1. Formidable FormsWhen a specific Formidable Forms form is submitted.
  2. ActiveCampaignCreate or update a contact in ActiveCampaign

Start here

Set up ActiveCampaign with Noptin

  1. Install the free Noptin plugin on your WordPress site.
  2. Activate your Noptin license, then install the Noptin add-on for ActiveCampaign from Noptin → Extensions. How to activate your license.
  3. Connect ActiveCampaign in Noptin using the account or server details requested in its settings.
  4. Create an automation rule starting with an event from ActiveCampaign, choose what happens next, then run a test.

See how to install a premium extension.

How to install the Noptin newsletter plugin

Connect ActiveCampaign with WordPress plugins

Advanced AdsAdvanced AdsbbPressbbPressBeaver BuilderBeaver BuilderBit FormBit FormBit SocialBit SocialBricks BuilderBricks BuilderBrizyBrizyCharitableCharitableContact Form 7Contact Form 7Convert ProConvert ProDirectoristDirectoristDivi BuilderDivi BuilderEasy Digital DownloadsEasy Digital DownloadsElementorElementorEvents ManagerEvents ManagerEverest FormsEverest FormsFluent FormsFluent FormsFluent SupportFluent SupportFluentCommunityFluentCommunityFormidable FormsFormidable FormsForminatorForminatorGamiPressGamiPressGeoDirectoryGeoDirectoryGravity FormsGravity FormsHappyformsHappyformsHizzle PayHizzle PayJetFormBuilderJetFormBuilderLearnDashLearnDashLearnPressLearnPressLifterLMSLifterLMSMasteriyo LMSMasteriyo LMSMasterStudy LMSMasterStudy LMSMemberPressMemberPressMetFormMetFormModern Events CalendarModern Events CalendarmyCREDmyCREDNinja FormsNinja FormsPaid Memberships ProPaid Memberships ProQuillFormsQuillFormsSensei LMSSensei LMSSimple MembershipSimple MembershipSureMembersSureMembersThe Events CalendarThe Events CalendarTutor LMSTutor LMSweFormsweFormsWishList MemberWishList MemberWooCommerceWooCommerceWordPress CommentsWordPress CommentsWordPress UsersWordPress UsersWP eMemberWP eMemberWP Job ManagerWP Job ManagerWP Job OpeningsWP Job OpeningsWP Recipe MakerWP Recipe MakerWP-PollsWP-PollsWPFormsWPFormsWPLoyaltyWPLoyaltyWS FormWS Form

About ActiveCampaign

ActiveCampaign is a comprehensive customer experience automation platform that combines email marketing, automation, sales automation, and CRM functionalities to help businesses improve customer engagement and streamline operations.

Visit the ActiveCampaign website ↗

Ready to use ActiveCampaign with Noptin?

Follow the setup above, then build your first workflow in WordPress.

See plans and pricing