While you can send email newsletters to all subscribers on your list, automation rules let you add enhanced marketing automation to your newsletter.

For example,

You can email someone a coupon code when they sign up for your newsletter or welcome first time customers on your WooCommerce store.

What is an Automation Rule?

An automation rule is a rule that acts on a given email subscriber whenever a specified trigger (condition) occurs.

It comprises of a single trigger and action. However, you can combine the actions and triggers any way you like.

Triggers include:-

1. Someone signing up to your newsletter.
2. A subscriber opening a given email.
3. Someone clicking on a specific link in an email.
4. Buying a given WooCommerce product.
5. Making a new WooCommerce order.
6. Joining an email list.
7. Being removed from an email list.

Actions include:-

1. Sending the subscriber an email.
2. Updating a subscriber’s custom field.
3. Adding the subscriber to an email list.
4. Removing the subscriber from an email list.

How to Create an Automation Rule

First, click on Noptin > Automation Rules to open the automation rules page…

… then click on the add new button to create a new rule.

Wait for Noptin to open the automation rule creation page…

… then select a trigger …

… and an action …

… for your rule then click on the Continue button to save the rule.

Noptin will save the rule then open the rule’s edit page.

Here, you can edit the trigger …

… and the action …

… then save your changes.

In the future, you can edit the rule by clicking on the name of the rule in the automation rules overview page.