eCommerce

WooCommerce Marketing Automation

Follow up on WooCommerce orders, payments, or customer activity. Choose what happens in your store, then decide what Noptin should do next.

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How it works

Automate WooCommerce store activity

01

Choose what starts it

Pick a supported WooCommerce order, payment, donation, or customer event.

02

Narrow it down

Choose a status or item when the event gives you that option.

03

Choose what follows

Send the available details to another service or choose a supported store step.

More ways to use it

What WooCommerce provides

Engage your customers

Send bulk emails to your WooCommerce customers or customers who purchased a specific product.

Grow your email list

Add a newsletter subscription checkbox to your WooCommerce checkout form or automatically add new WooCommerce customers to your newsletter or CRM.

Increase Revenue

Automatically send unique WooCommerce coupon codes to new email subscribers.

Welcome new customers

Automatically send thank-you emails to new WooCommerce customers.

Automate Review Requests

Automatically send review requests to customers after a purchase.

Automated Tagging

Automatically tag or untag your subscribers when they purchase or get refunded for certain WooCommerce products.

Available in Noptin

WooCommerce events and actions

Orders

11 events · 3 actions

View events and actions

Events

  • When a WooCommerce order is created
  • When a WooCommerce order is processed via checkout
  • When a WooCommerce order is paid
  • When a WooCommerce order is refunded
  • When a WooCommerce order is deleted
  • When a WooCommerce order is pending payment
  • When a WooCommerce order is processing
  • When a WooCommerce order is held
  • When a WooCommerce order is completed
  • When a WooCommerce order is cancelled
  • When a WooCommerce order has failed

Actions

  • Change the status of a WooCommerce order
  • Add or update a custom field on a WooCommerce order
  • Add a note to a WooCommerce order

Carts

1 event

  • When a customer abandons their cart

Customers

3 events

View events
  • When a customer's lifetime value surpasses a certain amount
  • When a customer has made a certain number of orders
  • X days since a customer's last order date

Subscriptions

13 events · 7 actions

View events and actions

Events

  • When the trial period for a subscription has reached its end date
  • When a subscription is suspended
  • When a subscription's renewal payment fails
  • When a subscription's renewal payment completes
  • When a subscription that was cancelled by a customer or store owner has reached the end of the term covered by the last payment
  • When a subscription expires
  • When a subscription has reached its end date
  • When a subscription is created
  • When a subscription is cancelled
  • When a subscription is activated
  • X days before a subscription ends
  • X days before a subscription renews
  • X days before a saved card expires

Actions

  • Change the status of a WooCommerce subscription
  • Add or update a custom field on a WooCommerce subscription
  • Add a note to a WooCommerce subscription
  • Add a product line item to a WooCommerce subscription
  • Remove a product line item from a WooCommerce subscription
  • Apply a coupon to a WooCommerce subscription
  • Remove a coupon from a WooCommerce subscription

Products

5 events · 2 actions

View events and actions

Events

  • When a product is published
  • When a product is unpublished
  • When a product is deleted
  • When a product is purchased
  • When a product is refunded

Actions

  • Create or update a product
  • Delete a product

Store data

Use the details available for that event

Available details depend on the WooCommerce event or action you choose and any fields configured on your site.

Check the values shown for the event you select. An order event and a payment event can provide different data.

Explore connections

Connect WooCommerce to your other tools

Automations

Example automations

These are examples. Available fields depend on the event and the choices on your site or connected account.

Start an email sequence when a WooCommerce order is paid

  1. When a WooCommerce order is paid
  2. Add a subscriber to an email sequence or course.

Add a subscriber to an email sequence or course. Use the event when a WooCommerce order is paid as the starting event, and identify the recipient by their email. Use the buyer or donor email supplied by the event. Choose the relevant product or payment conditions. If someone has multiple purchases, check whether this event should affect their selected sequence. Choose a published sequence or course. If the recipient has already started it, Noptin resumes from their previous position.

Stop an email sequence when a WooCommerce order is refunded

  1. When a WooCommerce order is refunded
  2. Remove a subscriber from a sequence or course.

Remove a subscriber from a sequence or course. Use the event when a WooCommerce order is refunded as the starting event, and identify the recipient by their email. Use the buyer or donor email supplied by the event. Choose the relevant product or payment conditions. If someone has multiple purchases, check whether this event should affect their selected sequence. Choose the sequence or course whose pending emails should stop.

Start an email sequence when a product is purchased

  1. When a product is purchased
  2. Add a subscriber to an email sequence or course.

Add a subscriber to an email sequence or course. Use the event when a product is purchased as the starting event, and identify the recipient by their email. Use the buyer or donor email supplied by the event. Choose the relevant product or payment conditions. If someone has multiple purchases, check whether this event should affect their selected sequence. Choose a published sequence or course. If the recipient has already started it, Noptin resumes from their previous position.

Stop an email sequence when a product is refunded

  1. When a product is refunded
  2. Remove a subscriber from a sequence or course.

Remove a subscriber from a sequence or course. Use the event when a product is refunded as the starting event, and identify the recipient by their email. Use the buyer or donor email supplied by the event. Choose the relevant product or payment conditions. If someone has multiple purchases, check whether this event should affect their selected sequence. Choose the sequence or course whose pending emails should stop.

Announce when a WooCommerce order is paid using bbPress

  1. When a WooCommerce order is paid
  2. Create or update a topic

In bbPress, configure the announcement destination and content for this event from WooCommerce. Include only details available from the event that are intended for these recipients. Use order details intended for the selected recipients. Keep customer and payment information out of public announcements. Choose the destination Forum ID and provide the topic title, content, and author. Leave Post ID blank to create a new topic. Use a short announcement instead of raw HTML or scripts.

Create a draft product in WooCommerce from a Ninja Forms submission

  1. When a specific Ninja Forms form is submitted.
  2. Create or update a product

Use a product submission form that collects a name and any details you want to include, such as a description or price. Choose Product > Create or Update, set the product type to Simple and the status to Draft, and match the submitted answers to the product fields. Leave Product ID and SKU blank to create a new draft product.

Save a delivery request on an existing WooCommerce order from Happyforms

  1. When a specific Happyforms form is submitted.
  2. Add or update a custom field on a WooCommerce order

Use a form that collects the WooCommerce Order ID and requested delivery date. Choose Order > Update Custom Field, enter the custom-field key your store uses for delivery requests, and match the submitted date to its value.

Add a contact to a Module in Zoho CRM when a WooCommerce order is paid

  1. When a WooCommerce order is paid
  2. Add a contact to a Module in Zoho CRM

Create or update a contact in Sendlane when a product is purchased

  1. When a product is purchased
  2. Create or update a contact in Sendlane

Send an email when a WooCommerce order is paid

  1. When a WooCommerce order is paid
  2. Send an automated email.

When a WooCommerce order is paid, choose the intended email recipient: Site admin or Customer. Use order details intended for the selected recipients. Keep customer and payment information out of public announcements. Create automated emails from Noptin > Email Campaigns > Automated Emails. Choose the intended recipient and use only details available from the selected event.

Start here

Set up WooCommerce with Noptin

  1. Install the free Noptin plugin on your WordPress site.
  2. WooCommerce has features in the free Noptin plugin. If you need its premium features, activate your Noptin license and install the Noptin extension from Noptin → Extensions. How to activate your license.
  3. Install and set up WooCommerce on your WordPress site.
  4. Create an automation rule starting with an event from WooCommerce, choose what happens next, then run a test.

See how to install a premium extension.

How to install the Noptin newsletter plugin

About WooCommerce

An eCommerce toolkit that helps you sell anything. Beautifully.

Visit the WooCommerce website ↗

Ready to use WooCommerce with Noptin?

Follow the setup above, then build your first workflow in WordPress.

See plans and pricing