eCommerce

WooCommerce Marketing Automation

Follow up on WooCommerce orders, payments, or customer activity. Choose what happens in your store, then decide what Noptin should do next.

See plans and pricing See what you can do ↓

Noptin is installed on 15,000+ websitesSee what users say

How it works

Automate WooCommerce store activity

Choose what starts it

Pick a supported WooCommerce order, payment, donation, or customer event.

Narrow it down

Choose a status or item when the event gives you that option.

Choose what follows

Send the available details to another service or choose a supported store step.

More ways to use it

What WooCommerce provides

Engage your customers

Send bulk emails to your WooCommerce customers or customers who purchased a specific product.

Grow your email list

Add a newsletter subscription checkbox to your WooCommerce checkout form or automatically add new WooCommerce customers to your newsletter or CRM.

Increase Revenue

Automatically send unique WooCommerce coupon codes to new email subscribers.

Welcome new customers

Automatically send thank-you emails to new WooCommerce customers.

Automate Review Requests

Automatically send review requests to customers after a purchase.

Automated Tagging

Automatically tag or untag your subscribers when they purchase or get refunded for certain WooCommerce products.

Available in Noptin

WooCommerce events and actions

Orders

11 events · 3 actions

View events and actions

Events

When a WooCommerce order is created
When a WooCommerce order is processed via checkout
When a WooCommerce order is paid
When a WooCommerce order is refunded
When a WooCommerce order is deleted
When a WooCommerce order is pending payment
When a WooCommerce order is processing
When a WooCommerce order is held
When a WooCommerce order is completed
When a WooCommerce order is cancelled
When a WooCommerce order has failed

Actions

Change the status of a WooCommerce order
Add or update a custom field on a WooCommerce order
Add a note to a WooCommerce order

Carts

1 event

When a customer abandons their cart

Customers

3 events

View events

When a customer's lifetime value surpasses a certain amount
When a customer has made a certain number of orders
X days since a customer's last order date

Subscriptions

13 events · 7 actions

View events and actions

Events

When the trial period for a subscription has reached its end date
When a subscription is suspended
When a subscription's renewal payment fails
When a subscription's renewal payment completes
When a subscription that was cancelled by a customer or store owner has reached the end of the term covered by the last payment
When a subscription expires
When a subscription has reached its end date
When a subscription is created
When a subscription is cancelled
When a subscription is activated
X days before a subscription ends
X days before a subscription renews
X days before a saved card expires

Actions

Change the status of a WooCommerce subscription
Add or update a custom field on a WooCommerce subscription
Add a note to a WooCommerce subscription
Add a product line item to a WooCommerce subscription
Remove a product line item from a WooCommerce subscription
Apply a coupon to a WooCommerce subscription
Remove a coupon from a WooCommerce subscription

Products

5 events · 2 actions

View events and actions

Events

When a product is published
When a product is unpublished
When a product is deleted
When a product is purchased
When a product is refunded

Actions

Create or update a product
Delete a product

Store data

Use the details available for that event

Available details depend on the WooCommerce event or action you choose and any fields configured on your site.

Check the values shown for the event you select. An order event and a payment event can provide different data.

Explore connections

Connect WooCommerce to your other tools

WooCommerce + Sendlane

When a WooCommerce order is paid → add a contact to a List in Sendlane.

See how to connect them →

WooCommerce + Webhooks

When a WooCommerce order is paid → send a webhook or API request to a specific URL.

See how to connect them →

WooCommerce + Slack

When a WooCommerce order is paid → send a message to a Slack channel or user.

See how to connect them →

WooCommerce + Zoho CRM

When a WooCommerce order is paid → add a contact to a Module in Zoho CRM.

See how to connect them →

Automation ideas

Example automations

These are examples. Available fields depend on the event and the choices on your site or connected account.

Create a draft WooCommerce product from a Formidable Forms submission

When a specific Formidable Forms form is submitted.
Create or update a product

Use a product submission form that collects a name and any details you want to include, such as a description or price. Choose Product > Create or Update, set the product type to Simple and the status to Draft, and match the submitted answers to the product fields. Leave Product ID and SKU blank to create a new draft product.

Add a Formidable Forms support request to an existing WooCommerce order

When a specific Formidable Forms form is submitted.
Add a note to a WooCommerce order

Use a support form that collects the WooCommerce Order ID and the customer's message. Choose Order > Add Note, then match those two answers to Order ID and Note. The note stays private unless you turn on Notify customer.

Save a delivery request on an existing WooCommerce order

When a specific Formidable Forms form is submitted.
Add or update a custom field on a WooCommerce order

Use a Formidable Forms form that collects the WooCommerce Order ID and requested delivery date. Choose Order > Update Custom Field, enter the custom-field key your store uses for delivery requests, and match the submitted date to its value.

Create or update a Noptin subscriber when a product is purchased

When a product is purchased
Create or update a subscriber.

Noptin uses the email address supplied by the trigger for this subscriber.

Tag a Noptin subscriber when a WooCommerce order is paid

When a WooCommerce order is paid
Add a tag to a subscriber.

Remove a Noptin subscriber tag when a product is refunded

When a product is refunded
Remove a tag from a subscriber.

Start here

Set up WooCommerce with Noptin

Install the free Noptin plugin on your WordPress site.
WooCommerce has features in the free Noptin plugin. If you need its premium features, activate your Noptin license and install the Noptin extension from Noptin → Extensions. How to activate your license.
Install and set up WooCommerce on your WordPress site.
Create an automation rule starting with a WooCommerce event, choose what happens next, then run a test.

See how to install a premium extension.

How to install the Noptin newsletter plugin