Tag a contact in Mailchimp when a product is purchased
When a product is purchased
Tag a contact in Mailchimp
Choose the tag and the Mailchimp audience in the action settings. The action is set to create the contact if they do not exist.
WooCommerce → MailchimpEvents and actions
Automate WooCommerce and Mailchimp together
Use WooCommerce events to run Mailchimp actions, or Mailchimp events to run WooCommerce actions. Explore both lists below to choose a workflow.
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Automation ideas
Ways to connect these tools
These are examples. Available fields depend on the event and the choices on your site or connected account.
Add a contact to an Interest Category in Mailchimp when a WooCommerce order is paid
- When a WooCommerce order is paid
- Add a contact to an Interest Category in Mailchimp
Add a contact to a List in Mailchimp when X days before a saved card expires
- X days before a saved card expires
- Add a contact to a List in Mailchimp
Available in Noptin
Mailchimp events and actions
Webhooks
1 event
- When a Mailchimp webhook is received
Lists
2 actions
View actions
- Add a contact to a List in Mailchimp
- Remove a contact from a List in Mailchimp
Tags
2 actions
View actions
- Tag a contact in Mailchimp
- Remove a Tag from a contact in Mailchimp
Interest Categories
2 actions
View actions
- Add a contact to an Interest Category in Mailchimp
- Remove a contact from an Interest Category in Mailchimp
Available in Noptin
WooCommerce events and actions
Orders
11 events · 3 actions
View events and actions
Events
- When a WooCommerce order is created
- When a WooCommerce order is processed via checkout
- When a WooCommerce order is paid
- When a WooCommerce order is refunded
- When a WooCommerce order is deleted
- When a WooCommerce order is pending payment
- When a WooCommerce order is processing
- When a WooCommerce order is held
- When a WooCommerce order is completed
- When a WooCommerce order is cancelled
- When a WooCommerce order has failed
Actions
- Change the status of a WooCommerce order
- Add or update a custom field on a WooCommerce order
- Add a note to a WooCommerce order
Carts
1 event
- When a customer abandons their cart
Customers
3 events
View events
- When a customer's lifetime value surpasses a certain amount
- When a customer has made a certain number of orders
- X days since a customer's last order date
Subscriptions
13 events · 7 actions
View events and actions
Events
- When the trial period for a subscription has reached its end date
- When a subscription is suspended
- When a subscription's renewal payment fails
- When a subscription's renewal payment completes
- When a subscription that was cancelled by a customer or store owner has reached the end of the term covered by the last payment
- When a subscription expires
- When a subscription has reached its end date
- When a subscription is created
- When a subscription is cancelled
- When a subscription is activated
- X days before a subscription ends
- X days before a subscription renews
- X days before a saved card expires
Actions
- Change the status of a WooCommerce subscription
- Add or update a custom field on a WooCommerce subscription
- Add a note to a WooCommerce subscription
- Add a product line item to a WooCommerce subscription
- Remove a product line item from a WooCommerce subscription
- Apply a coupon to a WooCommerce subscription
- Remove a coupon from a WooCommerce subscription
Products
5 events · 2 actions
View events and actions
Events
- When a product is published
- When a product is unpublished
- When a product is deleted
- When a product is purchased
- When a product is refunded
Actions
- Create or update a product
- Delete a product
About this connection
How the two tools fit together
WooCommerce: Send bulk emails to your WooCommerce customers or customers who purchased a specific product.
Mailchimp: Mailchimp is an all-in-one marketing platform that offers email marketing, automation, and analytics tools to help businesses design and send campaigns, manage contacts, and track the performance of their marketing efforts.
What information can you send?
Connect Mailchimp, then fill in the contact details it asks for. The available fields depend on your account.
Available details depend on the WooCommerce event or action you choose and any fields configured on your site. Lists, tags, and custom fields depend on the connected Mailchimp account and the audience selected.
Start here
Set up WooCommerce and Mailchimp with Noptin
- Install the free Noptin plugin on your WordPress site.
- Activate your Noptin license, then install the Noptin add-on for Mailchimp from Noptin → Extensions. How to activate your license.
- Install and set up WooCommerce on your WordPress site. Connect Mailchimp in Noptin using the account or server details requested in its settings.
How to install the Noptin newsletter plugin
Put it together
Set up the automation in WordPress
- Choose a WooCommerce event to start the automation.
- Choose a Mailchimp action from the list above and fill in its required settings.
- Match the details from the first step to the fields in the second. Run a test, then turn on the rule.
Follow the automation rules guide if you need help creating the rule.
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