By default, Noptin lets subscribers unsubscribe from your emails using the unsubscribe link included in each message. If you would like to give subscribers more control, you can also create a preference management page where they can update their subscription status and edit their subscriber details.
What the manage preferences page does
A manage preferences page allows subscribers to:
- Subscribe or unsubscribe from your newsletter.
- Update their subscriber details.
- Edit any visible custom fields you have added in Noptin.
When a subscriber saves the form, Noptin updates their existing subscriber profile. If no matching subscriber exists yet, Noptin can create one from the submitted details.
Add the manage preferences link to your emails
Use the [[manage_preferences_url]] merge tag in your emails to add a link to the manage preferences page. When a subscriber clicks that link, Noptin opens a page containing their preference form.

Only visible custom fields will show up on the form.
Create your own manage preferences page
You can also create your own page and add this shortcode:
[noptin_manage_subscription]
After publishing the page, copy its URL and paste it into: Noptin > Settings > General > Email Subscribers > Manage Preferences URL.

This ensures that links generated with the [[manage_preferences_url]] merge tag point to the correct page.
Shortcode option
The shortcode supports a subscribe_label attribute that lets you change the text shown next to the subscription checkbox.
Example:
[noptin_manage_subscription subscribe_label="Subscribe to my newsletter"]
You can set the value to an empty string to hide the checkbox entirely.
[noptin_manage_subscription subscribe_label=""]
Logged-in users
If a visitor is logged in to WordPress, Noptin may automatically prefill some details using their WordPress account, including their email address, first name, last name, and display name. This helps reduce friction when updating preferences.
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