How to Enable Double Opt-in

By default, Noptin comes with double opt-in disabled. This means that new subscribers will be automatically marked as active as soon as they subscribe to your email newsletter.

Your email subscribers are not required to confirm their email addresses before they can receive any marketing emails.

Sometimes, however, you might want your subscribers to confirm their email addresses before they can receive any emails that you send. In that case, you will want to enable double opt-in.

Double opt-in means that subscribers will not receive any marketing emails unless they confirm their email addresses.

To enable double opt-in:-

First, open the Noptin settings page by clicking on Noptin > Settings in your WordPress admin dashboard.
Next, click on “General” to open the general settings tab.
Finally, locate the Double Opt-in checkbox and check it to enable double opt-in.

That’s all.

Now whenever someone subscribes, Noptin will mark the subscriber as inactive…

… and then send them an email to confirm their subscription.

When the subscriber clicks on the subscription confirmation link, Noptin will mark the subscriber as active…

… then display the following confirmation message.

How to customize the email or set up multiple double opt-in emails

This section shows you how to override the default double opt-in emails. This allows you to set up your own custom content, change templates, etc.

You can also set up multiple double opt-in emails and then send them to your subscribers depending on how they sign up on your site or which values they select for their custom fields.

To do this,

You first have to click on Noptin > Settings > General then disable the default double opt-in emails as shown below.

Next, click on Noptin > Email Campaigns > Automated Emails > New Campaign then create a “New Subscriber” automated email.

Noptin will open a new page allowing you to set your email subject and content.

Include a confirmation link in your email

The [[confirm_subscription_url]] merge tag allows you to display a confirmation URL in your emails as shown below:-

Instruct Noptin to send the email as soon as someone subscribes

By default, Noptin sends the “New Subscriber” automated emails after someone confirms their email address You can instruct Noptin to send this email as soon as someone subscribes to your newsletter as shown below:-

Conditional Logic

Conditional logic allows you to send the double opt-in email only if certain conditions are met. This is useful when you:-

Want to set up different double opt-in emails depending on the subscription method, page, or custom fields.
Only want to send the double opt-in email in certain situations.

Below is an example.

How to change the double opt-in confirmation message

To change the confirmation message shown to users after they subscribe to your email list:-

First, open the Noptin settings page by clicking on Noptin > Settings in your WordPress admin dashboard.
Next, click on “Messages” to open the message settings tab.
Finally, locate the Confirmation Message text area then set your custom confirmation message.

How to redirect subscribers after they confirm their email address

You can redirect subscribers by pasting the URL to redirect subscribers into the Confirmation Redirect textbox. This textbox is located just below the Confirmation Message text area.

Leave the field blank if you do not want to redirect subscribers after they confirm their email addresses.

It is, however, recommended that you redirect your subscribers to a custom welcome page.

That gives you limitless flexibility about what to show the subscriber after they confirm their email address.

For example,

You can redirect them to a page that has a custom form like we do at Noptin…

… or surprise them with some goodies like the guys at Conversion XL.

Double Opt-in