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In this guide, you will learn how to add a newsletter subscription checkbox to your WooCommerce checkout page.
This way, your WooCommerce customers will have the option to subscribe to your newsletter whenever they buy something from you.
You can then later notify them whenever there is a discount on your website so that they can come back and shop again. Or send them an email notification whenever you publish a blog post.
What You’ll Learn What You’ll Learn
- How to add a newsletter signup checkbox to your WooCommerce checkout page.
- Automatically adding new customers to your newsletter.
Prerequisites Prerequisites
To follow along with this tutorial, you need to install at least version 3.0 of WooCommerce (Free) and the latest version of Noptin (also free).
Noptin is a free and lightweight WordPress newsletter plugin. To automatically add new WooCommerce subscribers to your email service provider (e.g Mailchimp), you will have to install the appropriate addon.
Step 1 – Enabling the WooCommerce and Noptin Integration Step 1 – Enabling the WooCommerce and Noptin Integration
To do this:-
First, click on “Noptin > Settings” to open the Noptin settings page.

Next, click on the Integrations tab to open the integrations settings and scroll down to WooCommerce…

… then enable the integration by checking the “Enable integration” checkbox.

Step 2 – Subscribing your WooCommerce Customers to your Newsletter Step 2 – Subscribing your WooCommerce Customers to your Newsletter
When you enable the WooCommerce integration, Noptin will automatically subscribe new WooCommerce customers to your newsletter.
You can check the Manual Subscription” checkbox if you would rather display a newsletter subscription checkbox.

This way, your customers will only join your newsletter if they check on the newsletter subscription checkbox.
If you decide to display a newsletter subscription checkbox on the checkout page, two new setting fields will appear allowing you to set the position and label of the checkbox.

That’s all.
From now on, whenever someone buys anything on your website…

… Noptin will add them to to your newsletter subscribers’ list.

Setting Subscriber Lists Setting Subscriber Lists
The lists addon allows you to set the list where subscribers who sign up via the WooCommerce checkout page should be added.

In the above example, you can set up new post notifications that should only be sent to subscribers in the “New Post Notifications” list.

Schedule a Series of Follow Up Emails Schedule a Series of Follow Up Emails
You can use the Schedule Emails Add-on to send your WooCommerce subscribers follow up emails.
You can either schedule the emails to be sent out to all the people who subscribe via WooCommerce, or only those people who bought a specific product.