You can use tags to group newsletter subscribers the same way you use them to group normal blog posts and WooCommerce products.

This helps you organize your contacts based on data that you already know about them.

For example,

You can create a newsletter subscription form asking your website visitors to enter their e-mail and get notified every time you publish a new blog post. You can then instruct Noptin to tag everyone who subscribes via the form with the tag “new post notifications”.

Finally, you create a “new posts notification” email and set it to only send to subscribers who are tagged with “new post notifications”.

This way, only people who are interested in receiving new post notifications get notified whenever you publish a new post.

Noptin allows you to create and assign your subscribers as many tags as you want. There are no limits! The following sections show you how to manage them.

Unlike lists, subscribers cannot self-select their own tags.

You can, however, automatically add or remove tags from subscribers based on what actions they take on your site.

Manually tag or untag existing subscribers

First, open the subscribers’ overview page…

Subscribers' overview page

… and then click on the email address of the subscriber whose tags you want to edit.

Next, scroll down to the tags input box then add or remove tags as needed. Remember to click on the Save Changes button after you’re done.

You need to press either the enter key or the comma key every time you enter a new tag.

This is required even if you’re only entering a single tag.

Bulk tag or untag existing subscribers

First, open the subscribers’ overview page…

Subscribers' overview page

… and then select the subscribers you want to tag.

Do not select any subscribers if you want to tag all subscribers that match your current filters.

Next, click on the Bulk Edit button to open the bulk edit modal…

Noptin bulk edit subscribers

… then scroll down to the tags input box then add or remove tags as needed. Remember to click on the Save Changes button after you’re done.

bulk-tag-untag-subscribers

You need to press either the enter key or the comma key every time you enter a new tag.

This is required even if you’re only entering a single tag.

Automatically tag people who subscribe via specific forms.

To do this,

First, click on the name of a subscription form to open it in the subscription forms editor…

edit form link

… then scroll down to the tags panel and set the relevant tags.

link form to tag

From now on, Noptin will automatically apply the specified tags to anyone who signs up via the form.

Apply tags to imported subscribers

When importing subscribers, Noptin allows you to specify the tags to apply to the imported subscribers.

You can either add a tags column to your CSV file and then map it when importing subscribers…

map tags when importing subscribers

… or manually specify a list of tags to apply to all subscribers.

Manully specify tags to add to the imported subscribers

Either way, ensure that your tags are separated using a comma.

Tag automation

This is a premium feature.

That means that you have to purchase a plan before you can use it.

Noptin allows you to automatically tag or untag subscribers based on which actions they take on your site.

For example, you can automatically tag or untag someone when they:-

  • Sign-up for your newsletter.
  • Open a given email campaign.
  • Click on a specific link in an email.
  • Buy a given WooCommerce product.
  • Make a new WooCommerce order.
  • Create an account on your site.
  • Use a certain coupon code.
  • Submit a contact form.
  • e.t.c
Automatically add tag to a subscriber

Similarly, you can trigger specific actions whenever a subscriber is tagged or untagged.

These include:-

  • Sending them an email.
  • Sending a webhook to a 3rd party service.
  • Creating or updating the contact in your external CRM.
  • Creating a new user account.
  • Adding or updating their user role.
  • Deleting a user account.
  • e.t.c
Optionally restrict by tag

Learn more about automation rules.

View all subscribers with given tags

First, open the subscribers’ overview page…

Subscribers overview page

… and then click on the Filter Records button at the top of the subscribers’ table to open the filter modal.

Filter subscribers

Finally, select the tags whose subscribers you want to display. You can also select tags whose subscribers you want to exclude.

Filter subscribers by tag

Remember to click on the Apply Filters button to apply your changes.

Delete all subscribers with given tags

First, open the subscribers’ overview page and then filter the subscribers by the given tags as shown in the previous section.

An example showing a list of subscribers filtered by tags

Next, click on the Delete button to delete all matching subscribers.

Bulk delete subscribers button

Alternatively, you can select the individual subscribers that you want to delete before clicking on the Delete button.

Filter email recipients by tags

This is a premium feature.

That means that you have to purchase a plan before you can use it.

You can use tags to filter the recipients of your emails. This works for one-time emails, periodic emails, and new post notifications.

To do this, open the email in the email editor and then navigate to the “Recipients” meta box and set the tags to filter by.

noptin filter email recipients by tags

Noptin will send the email to all subscribers who match any of the tags specified in the “Tags” input and none of the tags specified in the “Tags – Exclude” input.

You can click on Noptin > Subscribers and then filter by the same tags to see exactly who will receive the emails.

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