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    Unsubscribing

    To comply with the CAN-SPAM Act and other email sending requirements, Noptin automatically adds a List-Unsubscribe header to every email it sends.

    This header allows email clients (such as Gmail and Apple Mail) to display a one-click unsubscribe button directly in their interface, making it easy for subscribers to opt out without even opening your email.

    In addition, Noptin lets you include an unsubscribe link directly in your email body using the [[unsubscribe_url]] merge tag.

    This tag is included by default in your newsletter’s footer.

    Default email footer text

    You can, however, add it anywhere in the emails you send.

    unsubscribe button in email

    Customizing your newsletter unsubscription page

    You can change the message shown to a subscriber or redirect them to a completely different page (or website).

    To do this:-

    1. First, open the Noptin settings page by clicking on Noptin > Settings in your WordPress admin dashboard.
      Open Noptin settings page
    2. Next, click on “Messages” to open the message settings tab.
      Open Noptin message settings

    You can either change the subscription message…

    change newsletter unsubscription message

    … or set a URL to redirect people who unsubscribe from the newsletter.

    redirect after unsubscription

    That way, you can display a survey asking those subscribers why they unsubscribed from your newsletter.

    newsletter unsubscription survey

    How to automatically delete subscribers after they unsubscribe from your newsletter

    You can use automation rules to delete subscribers after they unsubscribe from your newsletter.

    To do this:-

    First, click on Noptin > Automation Rules > Add New to create a new automation rule.

    Create a new automation rule

    Next, select “Subscriber > Unsubscribed” as the trigger and “Subscriber > Delete” as the action, then click on the Continue button.

    delete subscriber after they unsubscribe from newsletter

    Noptin will open the automation rule’s edit page.

    Automation rule edit page

    TIP:

    You can use conditional logic to conditionally run the automation rule.

    Remember to save the automation rule after you’re done.

    Giving unsubscribers an option to resubscribe

    Someone might click on the newsletter unsubscribe link by mistake.

    Luckily, Noptin offers a re-subscription link via the “[[resubscribe_url]]” merge tag.

    You can use this tag in your unsubscription success messages and emails.

    noptin resubscribe url

    NOTE:

    This merge tag will not work if you have enabled the “Delete subscribers” option in the previous option

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    9 responses to “Unsubscribing”

    1. Jeff

      How is the unsubcribe link generated? I want to send emails from external mailing and include unsubsciption link for each email? How can I generate unsubscription link ?
      Thanks

      Reply
      1. Brian Mutende

        get_noptin_action_url( ‘unsubscribe’, $subscriber->confirm_key );

        Reply
    2. Jeff

      Thanks for this response. I was ablo to track at some level but I couldnt figure out the decoding, is it appying rawurlencode() function to encode and rawurldecode() to decode? What is the encoding/decoding algorithm?

      Reply
      1. Brian Mutende

        We use openssl_encrypt to stop anyone from guessing the URL. https://github.com/hizzle-co/noptin/blob/6b8c83d75a9cd0ddd645ace42ee0722ea482efbd/includes/functions.php#L1413

        I would suggest you use the [[unsubscribe_url]] merge tag then copy-paste the email and send it through Noptin as a RAW HTML email. That way, no template will get applied and you’ll still be able to use your external system.

        If that’s not possible, I would suggest you implement your own unsubscription mechanism. You can call unsubscribe_noptin_subscriber( $email_address ) to unsubscribe a contact.

        Reply
        1. Jeff

          thanks Brian, thats great, thanks for the tip.

          Reply
    3. Cemal Ekin

      Is it possible to make the unsubscribing process a double opt-in one where the subscriber receives a confirmation e-mail and clicks on a link to complete the process?

      Thank you,

      Cemal Ekin

      Reply
      1. Brian Mutende

        Yes,

        1. Create a custom unsubscribe page the same way you create other WordPress pages.
        2. Add a link to the page in your emails instead of using the [[unsubscribe_url]] merge tag.
        3. Create a link click automation rule that sends an email to users who click on the URL to your unsubscribe page.
        4. Ensure the automation rule’s email has an [[unsubscribe_url]] merge tag that users can click to unsubscribe.

        I’ll create a video demo soon.

        Reply
        1. Cemal Ekin

          Thank you, I will try! I will also see how I can handle the unsubscribed entries manually.

          Reply
    4. Cemal Ekin

      I tried creating that conditional logic page. It looks like the image below. Is that what it is supposed to look like with conditions and merge fields? My next question will be how do I pass this form to the subscriber in an e-mail so that they can click on the unsubscribe link?

      https://www.dropbox.com/scl/fi/9eaki25ok5gs1sunc103k/noptin-screen2.jpg?rlkey=bx7somh3k2c88ds80r42a6jlq&dl=0

      Reply

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