eCommerce

Easy Digital Downloads Marketing Automation

Follow up on Easy Digital Downloads orders, payments, or customer activity. Choose what happens in your store, then decide what Noptin should do next.

Easy Digital DownloadsEasy Digital DownloadsNoptinNoptin
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How it works

Automate Easy Digital Downloads store activity

01

Choose what starts it

Pick a supported Easy Digital Downloads order, payment, donation, or customer event.

02

Narrow it down

Choose a status or item when the event gives you that option.

03

Choose what follows

Send the available details to another service or choose a supported store step.

More ways to use it

What Easy Digital Downloads provides

Grow your email list

Add a newsletter subscription checkbox to your EDD checkout form or automatically add new EDD customers to your newsletter or CRM.

Increase Revenue

Automatically send unique EDD coupon codes to new email subscribers.

Sell Courses

Easily sell access to your email courses.

Welcome new customers

Automatically send thank-you emails to new EDD customers.

Automate Review Requests

Automatically send review requests to customers after a purchase.

Automated Tagging

Automatically tag or untag your subscribers when they purchase or get refunded for certain EDD downloads.

Available in Noptin

Easy Digital Downloads events

Orders

9 events

View events
  • When an EDD order is created
  • When an EDD payment is pending
  • When an EDD payment is processing
  • When an EDD payment is complete
  • When an EDD payment is refunded
  • When an EDD payment is partially refunded
  • When an EDD payment is revoked
  • When an EDD payment fails
  • When an EDD payment is abandoned

Customers

1 event

  • When an EDD customer is created

Email Addresses

1 event

  • When an EDD email address is added to a customer

Discounts

6 events

View events
  • When an EDD discount code is created
  • When an EDD discount code is used
  • When an EDD discount code is activated
  • When an EDD discount is de-activated
  • When an EDD discount expires
  • When an EDD discount is deleted

Downloads

3 events

View events
  • When an EDD download is created
  • When an EDD download is bought or refunded
  • When an EDD download is deleted

Store data

Use the details available for that event

Available details depend on the Easy Digital Downloads event or action you choose and any fields configured on your site.

Check the values shown for the event you select. An order event and a payment event can provide different data.

Explore connections

Connect Easy Digital Downloads to your other tools

Automations

Example automations

These are examples. Available fields depend on the event and the choices on your site or connected account.

Stop an email sequence when an EDD payment is refunded

  1. Easy Digital DownloadsWhen an EDD payment is refunded
  2. NoptinRemove a subscriber from a sequence or course.

Remove a subscriber from a sequence or course. Use the event when an EDD payment is refunded as the starting event, and identify the recipient by their email. Use the buyer or donor email supplied by the event. Choose the relevant product or payment conditions. If someone has multiple purchases, check whether this event should affect their selected sequence. Choose the sequence or course whose pending emails should stop.

Start an email sequence when an EDD payment is complete

  1. Easy Digital DownloadsWhen an EDD payment is complete
  2. NoptinAdd a subscriber to an email sequence or course.

Add a subscriber to an email sequence or course. Use the event when an EDD payment is complete as the starting event, and identify the recipient by their email. Use the buyer or donor email supplied by the event. Choose the relevant product or payment conditions. If someone has multiple purchases, check whether this event should affect their selected sequence. Choose a published sequence or course. If the recipient has already started it, Noptin resumes from their previous position.

Create or update a profile in Klaviyo when an EDD payment is complete

  1. Easy Digital DownloadsWhen an EDD payment is complete
  2. KlaviyoCreate or update a profile in Klaviyo

Add a contact to an Interest Category in Mailchimp when an EDD payment is abandoned

  1. Easy Digital DownloadsWhen an EDD payment is abandoned
  2. MailchimpAdd a contact to an Interest Category in Mailchimp

Create or update a subscriber in Zoho Campaigns when an EDD download is bought or refunded

  1. Easy Digital DownloadsWhen an EDD download is bought or refunded
  2. Zoho CampaignsCreate or update a subscriber in Zoho Campaigns

Tag a contact in Ortto when an EDD payment is complete

  1. Easy Digital DownloadsWhen an EDD payment is complete
  2. OrttoTag a person in Ortto

Choose the tag in the action settings. Turn on the create-new-contact option if the contact does not exist yet.

Create or update a user / lead in Customerly when an EDD payment is abandoned

  1. Easy Digital DownloadsWhen an EDD payment is abandoned
  2. CustomerlyCreate or update a user / lead in Customerly

Tag a subscriber in Agile CRM when an EDD payment is abandoned

  1. Easy Digital DownloadsWhen an EDD payment is abandoned
  2. Agile CRMTag a subscriber in Agile CRM

Create or update a contact in Brevo (Sendinblue) when an EDD download is bought or refunded

  1. Easy Digital DownloadsWhen an EDD download is bought or refunded
  2. Brevo (Sendinblue)Create or update a contact in Brevo (Sendinblue)

Start here

Set up Easy Digital Downloads with Noptin

  1. Install the free Noptin plugin on your WordPress site.
  2. Easy Digital Downloads has features in the free Noptin plugin. If you need its premium features, activate your Noptin license and install the Noptin extension from Noptin → Extensions. How to activate your license.
  3. Install and set up Easy Digital Downloads on your WordPress site.
  4. Create an automation rule starting with an event from Easy Digital Downloads, choose what happens next, then run a test.

See how to install a premium extension.

How to install the Noptin newsletter plugin

About Easy Digital Downloads

The easiest way to sell digital products with WordPress.

Visit the Easy Digital Downloads website ↗

Ready to use Easy Digital Downloads with Noptin?

Follow the setup above, then build your first workflow in WordPress.

See plans and pricing