Easy Digital Downloads → VerticalResponseEvents and actions

Use Easy Digital Downloads events to automate VerticalResponse

Choose an event from Easy Digital Downloads to start an automation, then choose from the VerticalResponse actions listed below. The action settings show what information you need to provide.

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Automations

Ways to connect these tools

These are examples. Available fields depend on the event and the choices on your site or connected account.

Create or update a contact in VerticalResponse when an EDD payment is complete

  1. When an EDD payment is complete
  2. Create or update a contact in VerticalResponse

Add a contact to a List in VerticalResponse when an EDD payment is abandoned

  1. When an EDD payment is abandoned
  2. Add a contact to a List in VerticalResponse

Available in Noptin

VerticalResponse actions

Contacts

2 actions

View actions
  • Create or update a contact in VerticalResponse
  • Remove a contact from VerticalResponse

Lists

2 actions

View actions
  • Add a contact to a List in VerticalResponse
  • Remove a contact from a List in VerticalResponse

Available in Noptin

Easy Digital Downloads events

Orders

9 events

View events
  • When an EDD order is created
  • When an EDD payment is pending
  • When an EDD payment is processing
  • When an EDD payment is complete
  • When an EDD payment is refunded
  • When an EDD payment is partially refunded
  • When an EDD payment is revoked
  • When an EDD payment fails
  • When an EDD payment is abandoned

Customers

1 event

  • When an EDD customer is created

Email Addresses

1 event

  • When an EDD email address is added to a customer

Discounts

6 events

View events
  • When an EDD discount code is created
  • When an EDD discount code is used
  • When an EDD discount code is activated
  • When an EDD discount is de-activated
  • When an EDD discount expires
  • When an EDD discount is deleted

Downloads

3 events

View events
  • When an EDD download is created
  • When an EDD download is bought or refunded
  • When an EDD download is deleted

About this connection

How the two tools fit together

Easy Digital Downloads: Add a newsletter subscription checkbox to your EDD checkout form or automatically add new EDD customers to your newsletter or CRM.

VerticalResponse: VerticalResponse is an email marketing platform that provides tools for creating and sending email campaigns, managing contacts, and tracking campaign performance, designed to help small businesses and nonprofits effectively engage their audiences.

What information can you send?

Connect VerticalResponse, then fill in the contact details it asks for. The available fields depend on your account.

Available details depend on the Easy Digital Downloads event or action you choose and any fields configured on your site. Lists, tags, and custom fields depend on the connected VerticalResponse account and the audience selected.

Start here

Set up Easy Digital Downloads and VerticalResponse with Noptin

  1. Install the free Noptin plugin on your WordPress site.
  2. Activate your Noptin license, then install the Noptin add-on for VerticalResponse from Noptin → Extensions. How to activate your license.
  3. Install and set up Easy Digital Downloads on your WordPress site. Connect VerticalResponse in Noptin using the account or server details requested in its settings.

See how to install a premium extension.

How to install the Noptin newsletter plugin

Put it together

Set up the automation in WordPress

  1. Choose an event from Easy Digital Downloads to start the automation.
  2. Choose an action from VerticalResponse in the list above and fill in its required settings.
  3. Match the details from the first step to the fields in the second. Run a test, then turn on the rule.

Follow the automation rules guide if you need help creating the rule.

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