How to send Automated Email on Abandoned Cart

Automated abandoned cart emails in WooCommerce are a game changer for recovering lost sales and improving customer engagement. By sending timely and personalized reminders, you can encourage potential buyers to complete their purchases, turning missed opportunities into conversions. In this guide, we’ll walk you through how to set up and customize automated abandoned cart emails in WooCommerce, ensuring your customers receive the right nudge at the right time.

What You’ll Learn

This tutorial will guide you through setting up automated abandoned cart emails for your WooCommerce store, helping you recover lost sales and improve customer engagement.

You’ll learn how to craft compelling, well-timed emails that remind customers about their abandoned carts and encourage them to complete their purchases. Plus, you’ll discover how to personalize these emails with customer-specific details, such as their name, cart items, and special discounts, to make the message more persuasive and effective.

By the end, you’ll not only be able to send optimized abandoned cart emails but also track their performance, allowing you to refine your strategy and maximize conversions.

Prerequisites

To follow along with this tutorial, you need to install at least version 3.0 of WooCommerce (Free) and the latest version of Noptin (also free).

You will also have to install the Ultimate Add-ons Pack.

Noptin is a free and lightweight WooCommerce email marketing automation plugin. It can help you save time and make more sales at the same time.

To start setting up your automated abandoned cart emails, log in to your WordPress dashboard. From the left sidebar menu, navigate to Noptin and then Email Campaigns.

Once there, click on the Automated Emails tab at the top of the page. If this is your first time setting up an automated email, you’ll see a prompt saying, “Click the button below to set up your first automated email.”

Simply click the New Automated Email button to begin creating your abandoned cart reminder email.

Step 2: Select the Campaign Type

After clicking the “New Automated Email” button, a pop-up window will appear asking you to select a campaign type. From the left sidebar of options, click on Carts.

In the main panel, you’ll find the Abandoned Cart option described as “Sends an email when a cart belonging to a registered customer or a guest customer is abandoned.” Click the Select button next to this option to continue the setup process.

Step 3: Choose Your Email Recipients

Next, you’ll need to specify who will receive the Abandoned Cart emails. In the “Send to” screen, you’ll see several recipient options.

Since we want to notify the person who placed the order, select the Logged in user option. The description confirms this will “Send an email to the currently logged-in user.” Click the Select button to move forward with your setup.

Step 4: Select an Email Template

Now it’s time to choose how your email will look. In the “Select Template” screen, you’ll see several template options. Choose a template that matches your brand’s style.

You can preview each template by clicking the Preview button. Once you’ve found the right template for your needs, click Use Template to continue.

Step 5: Customize Your Email Content

Now, let’s make your abandoned cart email more personal and engaging.

Start by adding a Subject Line that grabs attention, like “You left something behind!” or “Your cart is waiting – grab your items now!” Next, give your campaign an internal name, such as “Abandoned Cart Reminder”, so you can easily manage it later. You can also add Preview Text that appears in the recipient’s inbox, like “Your favorite items are still in your cart. Complete your order before they’re gone!”

In the email body, keep the tone friendly and inviting. Greet the customer by name and remind them of the items they left in their cart. Make it easy for them to return by adding a clear Call-to-Action (CTA) button, such as “Continue Shopping” or “Complete Your Order.” If you want to encourage them even more, consider offering a small discount or free shipping.

To make the email feel more personal, use placeholders like [[customer.first_name]] for their name and [[cart.items]] to list what they left behind. Lastly, don’t forget to include your contact details in case they have any questions. Once you’re happy with your email, click Publish to activate it or Save Draft if you want to make changes later.

Step 6: Verify and Test Your Automated Email

Once you publish your email, head back to the Automated Emails dashboard. You’ll see your new “Abandoned Cart” campaign listed, with its status set to Published.

The dashboard provides an overview of your campaign, including recipient details using [[current_user.email]] and the subject line you set. As emails are sent out, you’ll also see key performance metrics like Sent, Opened, Clicked, Revenue, and Unsubscribed, helping you track how well your emails are performing.

Automated abandoned cart emails are a great way to bring customers back and boost sales in your WooCommerce store. With Noptin, setting them up is quick and hassle-free, helping you recover lost orders effortlessly. By following the steps in this guide, you can remind shoppers about their forgotten carts, offer incentives, and increase your chances of turning abandoned carts into completed purchases.

Have you tried sending abandoned cart emails in your store? Share your thoughts or tips in the comments below!