Cleaning Up Your Email List: A Step-by-Step Guide to Deleting Bounced Subscribers

Email marketing is a powerful tool for businesses to engage with customers and promote their products or services. However, email campaigns can be negatively impacted by bounced emails.

A bounced email occurs when an email is undeliverable and returned to the sender.

This can happen for various reasons, such as an invalid email address, a full inbox, or a spam filter. Not only do bounced emails lower your email engagement metrics, but they can also damage your sender’s reputation and potentially result in your email being marked as spam.

Therefore, it’s crucial to regularly remove bounced subscribers from your email list to ensure that your campaigns reach your intended audience.

In this article, we will provide a step-by-step guide on identifying and deleting bounced subscribers to improve your email marketing strategy


To follow along with this tutorial, you’ll need to:-

  1. Install the latest version of Noptin.
  2. Install the latest version of Ultimate Add-ons Pack.

We’ll use the Ultimate Add-ons Pack to set up a webhook listener that automatically deletes the matching subscriber after it receives a call.

Step 1: Set up an automation rule

To set up an automation rule:-

First, click on Noptin > Automation Rules > Add New to open the automation rules set-up page.

Set up new automation rule

Next, set the trigger to “Receive Webhook” and the action to “Subscriber > Delete” then click on the Continue button.

delete subscriber on receive webhook

Noptin will redirect you to a page where you can configure the automation rule.

edit delete subscriber on receive webhook automation rule

At the top of this page, you’ll see a webhook URL that the automation rule listens to. We’ll need this in the next step.

Step 2: Create a webhook

Now that we have a webhook listener, the next step is to set up a webhook via your SMTP app. This webhook should call our listener whenever an email bounces.

This is a straightforward process that can be completed in just a few steps. The specific steps may vary slightly depending on the app you’re using, but the general process should be similar across most apps.

Determine where to set up the webhook

First, you’ll need to determine where in your SMTP app you want to set up the webhook. Many apps will have a designated section for webhooks or integrations, so start there.

If you’re not sure where to find this section, check your app’s documentation or contact their support team.

Create a new webhook

Once you’ve found the section for webhooks, you’ll need to create a new webhook. This will typically involve entering some basic information about the webhook, such as the URL of the webhook listener you created in the previous step, and any other relevant settings or options.

Configure the webhook settings

After creating the webhook, you’ll need to configure the settings to ensure that it functions correctly. This may involve specifying what types of events should trigger the webhook, setting up authentication and security measures, or configuring any other options that are relevant to your specific use case.

Make sure to set the events to bounced and spam report.

Test the webhook

Before putting the webhook into production use, it’s a good idea to test it to make sure it’s functioning correctly. This can typically be done by triggering the webhook manually or using a testing tool provided by your SMTP app.

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