SaaS renewal reminder
Before a subscription renews, send the customer the renewal date, the plan name, and a link to update payment details. This helps prevent failed payments.
How to Set Up Subscription Renewal Reminder Emails
If you've not yet installed Noptin, you can install it as shown in the video below or follow our installation guide.
In your WordPress admin dashboard, go to Noptin → Email Campaigns → Automated Emails and create a new automated email. You will see the option to generate the email with AI or create it manually.
If you decide to generate with AI, paste the sample prompt below, review the output, and adjust the copy to match your brand.
AI Prompt
Write a simple renewal reminder email for a customer. Mention the renewal date, the plan, and how to update billing details if needed.
Noptin will generate the email content, subject line, and layout based on the prompt, but you can edit all of it before saving the email and activating the workflow.
If you decide to create the email manually, click on the "Continue without AI" button then follow these steps.
Create the email without AI
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1
Choose the trigger
Within the Noptin automation modal, locate the subscriptions category and toggle the Subscription > Before Renewal event.
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2
Select the email recipient
Next, choose Customer as the recipient.
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3
Select a template
Finally, select the template you want to use for the email. You can customize the design and copy later, so just pick the one that's closest to what you want.
Noptin will create the automated email then open the email editor so you can customize the content, design, and subject line before activating it.
Tips for Better Subscription Renewal Emails
Send the reminder early enough for the customer to update their card or billing details before renewal.
Include the renewal date, plan name, and a clear link to manage billing in one easy-to-scan section.
Be transparent. If customers need to cancel or change their plan, make that easy to find.
Subscription Renewal Reminder Email Examples
These examples make the workflow more concrete and help the page feel genuinely useful.
Membership renewal notice
If the subscription gives access to premium content or a community, remind customers what stays active after renewal. That can help improve retention.
Recurring service billing reminder
For services billed on a schedule, send a reminder that explains when the next charge happens and what to do if billing details have changed.
Frequently asked questions
How far in advance should I send a renewal reminder?
A common setup is one reminder seven days before renewal and another one day before, but the best timing depends on your billing cycle.
What should the email include?
Include the renewal date, the plan name, and a clear link to update payment details or manage the subscription.
Should I include a cancellation option?
Yes. Clear account controls build trust and can reduce charge disputes.
Send renewal reminders automatically
Use Noptin to send subscription renewal reminders before billing, so customers can update payment details and stay on plan.