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Membership Purchased Email Automation

How to Send a MemberPress Welcome Email

Welcome new members right after purchase and show them how to get started.

Trigger: A MemberPress membership is purchased Recipient: Customer Goal: Improve onboarding

How to Set Up a MemberPress Welcome Email

If you've not yet installed Noptin, you can install it as shown in the video below or follow our installation guide.

In your WordPress admin dashboard, go to Noptin → Email Campaigns → Automated Emails and create a new automated email. You will see the option to generate the email with AI or create it manually.

Generate with AI or manually

If you decide to generate with AI, paste the sample prompt below, review the output, and adjust the copy to match your brand.

AI Prompt
Write a short welcome email for a new MemberPress customer. Include the login link, the best first step, and a quick reminder of the main benefit they just unlocked.

Noptin will generate the email content, subject line, and layout based on the prompt, but you can edit all of it before saving the email and activating the workflow.

If you decide to create the email manually, click on the "Continue without AI" button then follow these steps.

Create the email without AI

  1. 1

    Choose the trigger

    Within the Noptin automation modal, locate the membership category and toggle the MemberPress Membership > Purchased event.

  2. 2

    Select the email recipient

    Next, choose Customer as the recipient.

  3. 3

    Select a template

    Finally, select the template you want to use for the email. You can customize the design and copy later, so just pick the one that's closest to what you want.

Noptin will create the automated email then open the email editor so you can customize the content, design, and subject line before activating it.

Tips for Better MemberPress Welcome Emails

Tell the new member exactly what to do first, such as logging in or opening the first lesson.

Add direct links to the member area, account page, or key resources so they do not have to search around.

Highlight only the main benefits or next steps instead of trying to explain everything in one email.

MemberPress Welcome Email Examples

These examples make the workflow more concrete and help the page feel genuinely useful.

Online course welcome email

If your membership includes a course, send the login link, where to start, and the first action to take in the next 24 hours. This helps members reach value faster.

Community access email

For community memberships, share access instructions, where to introduce themselves, and the first place to join the conversation. A strong start increases engagement.

Premium content membership onboarding

If members unlock articles, downloads, or tools, point them to the best resource to start with. This keeps the email focused and avoids overwhelming them.

Frequently asked questions

What is the most important part of a membership welcome email?

The first step. Give members a direct login link and tell them exactly what to do next.

Should I list every membership benefit in the email?

No. It is better to highlight the main value and point them to the member area for the rest.

How can this email reduce drop-off after signup?

Make it easy to take action right away. The faster members get started, the more likely they are to stay engaged.

Welcome new members automatically

Use Noptin to send a welcome email the moment someone joins through MemberPress, so they can log in and get started without friction.