Webinar launch email
Announce the webinar topic, who it is for, when it happens, and include the registration link near the top. This works well when readers can understand the value in a few seconds.
How to Set Up Event Announcement Emails
If you've not yet installed Noptin, you can install it as shown in the video below or follow our installation guide.
In your WordPress admin dashboard, go to Noptin → Email Campaigns → Automated Emails and create a new automated email. You will see the option to generate the email with AI or create it manually.
If you decide to generate with AI, paste the sample prompt below, review the output, and adjust the copy to match your brand.
AI Prompt
Write an event announcement email for subscribers. Mention what the event is about, when it happens, where it takes place, and include a clear registration button.
Noptin will generate the email content, subject line, and layout based on the prompt, but you can edit all of it before saving the email and activating the workflow.
If you decide to create the email manually, click on the "Continue without AI" button then follow these steps.
Create the email without AI
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1
Choose the trigger
Within the Noptin automation modal, locate the events category and toggle the Event > Published event.
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2
Select the email recipient
Next, choose Subscribers as the recipient.
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3
Select a template
Finally, select the template you want to use for the email. You can customize the design and copy later, so just pick the one that's closest to what you want.
Noptin will create the automated email then open the email editor so you can customize the content, design, and subject line before activating it.
Tips for Better Event Announcement Emails
Place the date, time, location, and registration link near the top so readers can decide quickly.
Focus on why someone should attend, not just on the event details.
Send at least one reminder closer to the event date so people who missed the first email get another chance to register.
Event Announcement Email Examples
These examples make the workflow more concrete and help the page feel genuinely useful.
Local event invite
For in-person events, include the venue, start time, and any practical details people need before attending. Clear logistics help people commit faster.
Community event promotion
If the event is for a specific group, explain who it is for and what they will get from attending. That helps the right people sign up.
Frequently asked questions
What details should an event email include?
Include the event name, date, time, location or platform, and a direct link to register.
How do I get more registrations from event emails?
Lead with the main benefit of attending, keep the email easy to scan, and make the registration link obvious.
Should I send a reminder after the first email?
Yes. A follow-up reminder usually helps capture people who missed or forgot the first message.
Promote new events by email
Use Noptin to announce new events by email and drive more registrations with clear details and a strong call to action.