Email and CRM

Connect Klaviyo to WordPress

Send people from your WordPress site to Klaviyo. Choose what adds or updates a contact, then match the details you want to send.

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How it works

Send WordPress contacts to Klaviyo

01

Connect your account

Connect Klaviyo to Noptin using the details requested in its settings.

02

Choose what happens

Add, update, tag, remove, or unsubscribe a contact when the connection supports it.

03

Choose the details

Add an email address and any other required details. Pick a list, audience, or tag when needed.

More ways to use it

What Klaviyo provides

Automatically Sync WordPress Profiles

Create or update profiles in Klaviyo when visitors subscribe, register, or submit forms on your WordPress site. No manual data entry required.

Send Email Campaigns from WordPress

Create and send newsletters and email campaigns to your Klaviyo profiles directly from WordPress, without exporting your audience.

Automatically Email New WordPress Posts

Keep your Klaviyo profiles engaged by automatically emailing them whenever you publish a new WordPress post. Bring readers back to your website without sending newsletters manually.

Send Automated WordPress Post Digests

Automatically bundle your latest WordPress posts into scheduled email digests for your Klaviyo profiles. Keep your audience informed with regular content roundups.

What you can automate

Manage Klaviyo contacts

List

Add contacts to a list or remove them from it.

Available in Noptin

Klaviyo actions

Profiles

2 actions

View actions
  • Create or update a profile in Klaviyo
  • Remove a profile from Klaviyo

Lists

2 actions

View actions
  • Add a profile to a List in Klaviyo
  • Remove a profile from a List in Klaviyo

Explore connections

Ways to connect Klaviyo with WordPress

Account-specific choices

Which Klaviyo fields can you use?

Lists, tags, and custom fields depend on the connected Klaviyo account and the audience selected.

Automations

Example automations

These are examples. Available fields depend on the event and the choices on your site or connected account.

Add a profile to a List in Klaviyo when a specific weForms form is submitted

  1. weFormsWhen a specific weForms form is submitted.
  2. KlaviyoAdd a profile to a List in Klaviyo

Add a profile to a List in Klaviyo when a member's membership level changes

  1. WP eMemberWhen a member's membership level changes
  2. KlaviyoAdd a profile to a List in Klaviyo

Create or update a profile in Klaviyo when a specific Ninja Forms form is submitted

  1. Ninja FormsWhen a specific Ninja Forms form is submitted.
  2. KlaviyoCreate or update a profile in Klaviyo

Add a profile to a List in Klaviyo when someone leaves a comment

  1. WordPress CommentsWhen someone leaves a comment
  2. KlaviyoAdd a profile to a List in Klaviyo

Create or update a profile in Klaviyo when a specific WS Form form is submitted

  1. WS FormWhen a specific WS Form form is submitted.
  2. KlaviyoCreate or update a profile in Klaviyo

Create or update a profile in Klaviyo when a specific Brizy form is submitted

  1. BrizyWhen a specific Brizy form is submitted.
  2. KlaviyoCreate or update a profile in Klaviyo

Create or update a profile in Klaviyo when a member is added to a membership level

  1. WishList MemberWhen a member is added to a membership level
  2. KlaviyoCreate or update a profile in Klaviyo

Use the member's email address for the contact. Choose the destination and provide any other required fields in Klaviyo.

Create or update a profile in Klaviyo when a user replies to a topic

  1. bbPressWhen a user replies to a topic
  2. KlaviyoCreate or update a profile in Klaviyo

Create or update a profile in Klaviyo when a specific weForms form is submitted

  1. weFormsWhen a specific weForms form is submitted.
  2. KlaviyoCreate or update a profile in Klaviyo

Start here

Set up Klaviyo with Noptin

  1. Install the free Noptin plugin on your WordPress site.
  2. Activate your Noptin license, then install the Noptin add-on for Klaviyo from Noptin → Extensions. How to activate your license.
  3. Connect Klaviyo in Noptin using the account or server details requested in its settings.
  4. Create an automation rule with an action from Klaviyo, choose what starts it, then run a test.

See how to install a premium extension.

How to install the Noptin newsletter plugin

About Klaviyo

Klaviyo is an email marketing and SMS platform that integrates with e-commerce stores to enable personalized and data-driven communication, helping businesses engage customers, increase sales, and drive growth through targeted campaigns.

Visit the Klaviyo website ↗

Ready to use Klaviyo with Noptin?

Follow the setup above, then build your first workflow in WordPress.

See plans and pricing