How to Email WooCommerce Customers When a New Product Is Published

Want to automatically email your WooCommerce customers whenever you add a new product to your store?

You can do this with Noptin, a WordPress email marketing and automation plugin that can notify your customers whenever you publish a new WooCommerce product.

You can notify all eligible customers or target specific groups, such as customers who previously purchased certain products.

Once configured, Noptin handles future product announcements automatically, so you don’t have to manually create a new email campaign every time you launch something.

How to automatically notify customers about new WooCommerce products

First, install and activate WooCommerce, Noptin, and Noptin’s WooCommerce integration add-on.

Next, set up an automated email campaign that notifies WooCommerce customers when you publish new products.

To set up the notification, go to Noptin > Emails > Automated Emails and click New Automated Email to create an automation.

Next, select New Product Notification as the campaign type.

When prompted to select recipients, choose WooCommerce Customers.

Noptin will open the email editor where you can customize the email’s subject and content, send a test email, and publish the automation.

That’s it! Whenever you publish a qualifying new product, Noptin can automatically notify your selected customers.

Your email can include the product’s name, image, short description, price, and a link to view or purchase it.

Notify only customers interested in certain products

You don’t have to send every product announcement to every customer.

Noptin lets you filter WooCommerce customer recipients using information such as:

• Products they’ve previously purchased (or not purchased).
• Their last order date (before or after).
• Their total spending.
• Their billing or shipping location.

For example, if you sell clothing, you could notify customers who previously purchased men’s shoes whenever you launch a related collection.

You can also use conditional logic to control which products trigger notifications based on product categories, tags, or other product properties (merge tags).

The example below checks whether the published product is featured, then emails only customers who have spent more than $200 in your store.

This helps you avoid sending irrelevant product announcements.

Personalize your post notification emails

Noptin lets you personalize product notification emails using merge tags. These automatically insert information about the customer or the newly published product.

You can use the following merge tags to add dynamic content to your email’s subject or content. You can also use them in conditional logic.

Customer

Product Author

Product

General

Do customers need to subscribe to your newsletter?

You don’t need customers to join a separate newsletter list to access their WooCommerce customer records. However, new product announcements are marketing emails, so you should only send them to customers who have agreed to receive promotional messages.

If you want shoppers to explicitly subscribe at checkout, Noptin also lets you add a newsletter signup checkbox to WooCommerce checkout.

More ways to customize product notifications

Noptin supports advanced features such as conditional logic, delayed sending, AI-assisted email creation, and integrations with external email marketing services including Mailchimp, Brevo, Klaviyo, and ActiveCampaign.

For a detailed walkthrough of notification conditions, email customization, testing, and other advanced options, see our complete guide to new post and product notifications.

With Noptin, you can automatically let interested customers know when new products become available without creating a separate campaign for every launch.