Gravity Forms → MailchimpEvents and actions

Use Gravity Forms submissions to automate Mailchimp

Add people to Mailchimp when they submit your Gravity Forms form. Choose the form and destination, match the email field, then test it.

See plans and pricing See what you can do ↓

Already using Noptin? Learn how to create an automation rule.

Noptin is installed on 15,000+ websitesSee what users say

Automations

Ways to connect these tools

These are examples. Available fields depend on the event and the choices on your site or connected account.

Add and tag new Gravity Forms leads in Mailchimp

When a specific Gravity Forms form is submitted.
Tag a contact in Mailchimp

Choose a form that collects an email address, then select the Mailchimp audience and tag. The tag action is set to create a missing contact by default.

Add a contact to a List in Mailchimp when a specific Gravity Forms form is submitted

When a specific Gravity Forms form is submitted.
Add a contact to a List in Mailchimp

Add a contact to an Interest Category in Mailchimp when a specific Gravity Forms form is submitted

When a specific Gravity Forms form is submitted.
Add a contact to an Interest Category in Mailchimp

Available in Noptin

Mailchimp events and actions

Webhooks

1 event

When a Mailchimp webhook is received

Lists

2 actions

View actions

Add a contact to a List in Mailchimp
Remove a contact from a List in Mailchimp

Interest Categories

2 actions

View actions

Add a contact to an Interest Category in Mailchimp
Remove a contact from an Interest Category in Mailchimp

Available in Noptin

Gravity Forms events

Forms

1 event

When a specific Gravity Forms form is submitted.

About this connection

How the two tools fit together

Gravity Forms: Easily create web forms and manage form entries within the WordPress admin.

Mailchimp: Mailchimp is an all-in-one marketing platform that offers email marketing, automation, and analytics tools to help businesses design and send campaigns, manage contacts, and track the performance of their marketing efforts.

A practical example

Add a Gravity Forms lead to your Mailchimp audience

Suppose your enquiry form asks for an email address, first name, and preferred topic. Select that form as the trigger, choose Mailchimp → Add To List, and map the email field to the contact address. If the selected audience and form have matching name fields, map those too. The preferred topic is available only if your form collects it and your Mailchimp audience has a suitable field.

Mailchimp also has a separate Add Tags action. Use that action when you want to label a contact by interest; adding a contact to an audience does not itself promise a tag.

What information can you send?

First choose the Gravity Forms form. Noptin then shows the answers that form collects, so you can send the right ones to Mailchimp.

Lists, tags, and custom fields depend on the connected Mailchimp account and the audience selected.

To add a contact, your form needs an email field. You can send other answers only if the form collects them.

Start here

Set up Gravity Forms and Mailchimp with Noptin

Install the free Noptin plugin on your WordPress site.
Activate your Noptin license, then install the Noptin add-on for Mailchimp from Noptin → Extensions. How to activate your license.
Install and set up Gravity Forms on your WordPress site. Connect Mailchimp in Noptin using the account or server details requested in its settings.

See how to install a premium extension.

How to install the Noptin newsletter plugin

Put it together

Set up the automation in WordPress

Select the Gravity Forms form whose submissions should start the automation.
Choose an action from Mailchimp in the list above and fill in its required settings.
Match the details from the first step to the fields in the second. Run a test, then turn on the rule.

Follow the automation rules guide if you need help creating the rule.

Ready to connect Gravity Forms and Mailchimp?

Build the automation in your WordPress dashboard with Noptin.

See plans and pricing