Easy Digital Downloads → SendgridEvents and actions

Use Easy Digital Downloads events to automate Sendgrid

Choose a Easy Digital Downloads event to start an automation, then choose from the Sendgrid actions listed below. The action settings show what information you need to provide.

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Automation ideas

Ways to connect these tools

These are examples. Available fields depend on the event and the choices on your site or connected account.

Create or update a contact in Sendgrid when an EDD payment is complete

  1. When an EDD payment is complete
  2. Create or update a contact in Sendgrid

Add a contact to a List in Sendgrid when an EDD payment is abandoned

  1. When an EDD payment is abandoned
  2. Add a contact to a List in Sendgrid

Available in Noptin

Sendgrid actions

Contacts

2 actions

View actions
  • Create or update a contact in Sendgrid
  • Remove a contact from Sendgrid

Lists

2 actions

View actions
  • Add a contact to a List in Sendgrid
  • Remove a contact from a List in Sendgrid

Available in Noptin

Easy Digital Downloads events

Orders

9 events

View events
  • When an EDD order is created
  • When an EDD payment is pending
  • When an EDD payment is processing
  • When an EDD payment is complete
  • When an EDD payment is refunded
  • When an EDD payment is partially refunded
  • When an EDD payment is revoked
  • When an EDD payment fails
  • When an EDD payment is abandoned

Customers

1 event

  • When an EDD customer is created

Email Addresses

1 event

  • When an EDD email address is added to a customer

Discounts

6 events

View events
  • When an EDD discount code is created
  • When an EDD discount code is used
  • When an EDD discount code is activated
  • When an EDD discount is de-activated
  • When an EDD discount expires
  • When an EDD discount is deleted

Downloads

3 events

View events
  • When an EDD download is created
  • When an EDD download is bought or refunded
  • When an EDD download is deleted

About this connection

How the two tools fit together

Easy Digital Downloads: Add a newsletter subscription checkbox to your EDD checkout form or automatically add new EDD customers to your newsletter or CRM.

Sendgrid: SendGrid is a cloud-based email delivery service that provides tools for sending transactional and marketing emails, with features for email automation, analytics, and deliverability optimization to help businesses efficiently communicate with their customers.

What information can you send?

Connect Sendgrid, then fill in the contact details it asks for. The available fields depend on your account.

Available details depend on the Easy Digital Downloads event or action you choose and any fields configured on your site. Lists, tags, and custom fields depend on the connected Sendgrid account and the audience selected.

Start here

Set up Easy Digital Downloads and Sendgrid with Noptin

  1. Install the free Noptin plugin on your WordPress site.
  2. Activate your Noptin license, then install the Noptin add-on for Sendgrid from Noptin → Extensions. How to activate your license.
  3. Install and set up Easy Digital Downloads on your WordPress site. Connect Sendgrid in Noptin using the account or server details requested in its settings.

See how to install a premium extension.

How to install the Noptin newsletter plugin

Put it together

Set up the automation in WordPress

  1. Choose a Easy Digital Downloads event to start the automation.
  2. Choose a Sendgrid action from the list above and fill in its required settings.
  3. Match the details from the first step to the fields in the second. Run a test, then turn on the rule.

Follow the automation rules guide if you need help creating the rule.

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